updated humane labelsAs awareness about the horrific treatment of farmed animals grows, many people are turning to so-called "humane" animal products in hopes of avoiding food derived from animals who suffered on factory farms. Unfortunately, compassionate consumers are being fooled by clever marketing strategies employed by the animal agriculture industry to mislead the public into believing these “humane” products are cruelty free.


When it comes to humane labeling, deception is ubiquitous, and most people would be appalled by what private label certifiers consider to be humane. Some of the most horrific farming procedures are standard practice on humane-certified farms. Painful procedures such as tail docking, dehorning, and castration—all without anesthetic—are permitted by most humane label organizations, such as American Humane-Certified and Certified Humane.

Additionally, the federal and state governments do not have rules set for the use of these terms. There is no legal definition for the word “humane” and there are no inspections ensuring that farmers’ claims about their treatment of animals are valid. While there may be a rare farm where animals are housed in reasonably good conditions, those animal are likely subjected to cruel treatment and procedures behind   closed doors, including:

Updated lifespan

These horrific practices would be illegal if committed against dogs or cats, but chickens, cows and pigs—who are identical to companion animals in their ability to experience pain, joy, fear, and love—are specifically exempt from the Animal Welfare Act. In other words, the animal agriculture industry is allowed to legally abuse farmed animals and label their products as humane.

Millions of people have decided to take a stand against the cruelty hidden behind humane labels by leaving animal products off their plate. Thankfully, you do not need to give up any of the tastes and textures you enjoy when you move towards an animal-free diet. There are countless alternatives to meat, dairy, and eggs that are cruelty-free, incredibly delicious, and better for your health! Some of our favorites include:

Learn more about veganism here