LCA's Investigation Reveals Extreme Cruelty at the Pel Freez Slaughterhouse in Rogers, Arkansas

Last Chance for Animals' Special Investigations Unit has revealed the true horror of the largest rabbit slaughterhouse in the United States: the Pel Freez processing plant in Rogers, Arkansas. Our investigator worked in the "kill room" as a blood catcher, collecting rabbit blood in vials for medical research. 
At Pel-Freez, workers put rabbits through a torturous slaughtering process that only ends when the mangled rabbit takes a knife through its screaming throat. The dead rabbits are sold for meat – sometimes under the "humanely raised" label – and their brains and blood are sold to biomedical companies.

LCA’s investigation reveals cruelty through the entire slaughter process

LCA files an FTC complaint against a brand packaged by Pel-Freez

On May 19, 2015, LCA filed a complaint with the Federal Trade Commission (FTC) against meat retailer D’Artagnan, Inc. for deceptive and unfair advertising practices. D’Artagnan is a “gourmet” company that sells rabbit meat packaged at the Pel-Freez slaughterhouse. 

The D’Artagnan website’s rabbit meat page boasts dedication to “best animal welfare practices” and a commitment to partner only with facilities that “raise and process the rabbits humanely.” D'Artagnan sells rabbit meat at a higher price tag, partly because of a promise that the animals are treated humanely. As the FTC complaint points out, consumers willing to pay more for "humane" meat are being misled by D’Artagnan.

Supermarkets are Listening

Gelson’s - VICTORY!  After LCA petitioned and protested Gelson’s for selling Pel-Freez rabbit, the chain pulled all rabbit meat from the shelves. Gelson’s senior director of meat and sead confirmed that all locations have stopped carrying rabbit meat. 

Harris Teeter - VICTORY!  Harris Teeter's corporate office confirmed with LCA that they will no longer carry Pel-Freez rabbit meat. They have pulled all Pel-Freez products from the shelves, and stated that they “do not intend to do any further business with Pel-Freez."

Whole Foods - VICTORY!  Whole Foods announced they will stop selling rabbit meat. Special thanks to the Rabbit Advocacy Network, SaveABunny, and House Rabbit Society for their tireless efforts to end rabbit meat at Whole Foods.

Bristol Farms - After LCA petitioned and protested Bristol Farms, the company discontinued selling Pel-Freez. However, LCA has learned that Bristol Farms now carries rabbit meat processed by a different brand:  De Bruin Brothers/Iowa Rabbit. This company was exposed for animal cruelty by NBC News Bay Area, and LCA is urging Bristol Farms to stop selling all rabbit meat.

You can help end this cruelty

Pel-Freez gets away with marketing their products of animal torture as wholesome and healthy alternatives to other meats. Make sure they have to answer for their animal cruelty.

  1. Sign this petition to tell attorney Nathan Smith to prosecute Pel-Freez Arkansas LLC on counts of cruel mistreatment. 
  2. Don’t let Pel Freez get away with animal cruelty. Tell your friends about Pel-Freez rabbit cruelty on social media and urge them to sign the petition. 
  3. Do not buy rabbit products such as meat, fur or rabbit feet, and work towards adopting a vegan lifestyle.