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The Truth in Fur Labeling Act goes into effect today, March 18, 2011!

On Saturday, December 18, 2010, President Obama signed into law the "Truth in Fur Labeling Act"! This is a great victory, and a good step in the right direction. Beginning today, the Federal Trade Commission(FTC) will crack down on the illegal dog and cat fur trade by enforcing rules that require all garments containing any amount of fur to list the species of the animal used on the product's label. This law will now close a loophole in federal law that allowed some animal fur garments to go unlabeled if the value of the fur was $150 or less, leaving customers unsure if they were buying faux or animal fur. An estimated 13% of animal fur garments sold in the United States did not have to be labeled for fur content because the value of the fur was $150 or less.

"This loophole has been exploited to pawn off dog, cat, and other animal fur as an artificial fiber," said Congressman Moran, who championed and sponsored the legislation.  "Many Americans choose not to purchase fur products, preferring instead "faux" fur as a substitute.  Consumers with allergies or ethical objections to fur, or those who may have concerns about the use of certain species for fur production, will now be protected from deceptive advertising and able to make educated purchasing decisions."

Last Chance for Animals will continue to fight for the total ban on the fur commerce. LCA has made huge strides recently with trying to get West Hollywood(WeHo), CA to become the first fur-free city in the nation. It looks promising that WeHo will go fur-free soon! Click here to read more on the Fur-Free WeHo Campaign.

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