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In 1986, LCA held the first Fur-Free Friday protest in Los Angeles, CA on the Friday after Thanksgiving — widely known as Black Friday, the busiest shopping day of the year — to raise awareness for the atrocities inflicted on millions of fur-bearing animals that are slaughtered each year for the sake of fashion. Protesters march down the world-famous Rodeo Drive in Beverly Hills, CA, and speak out against the furriers and luxury brands that sell fur. Since 2016, Certificates of Recognition have been presented to brands who have committed to going fur-free. The protest has grown into a national tradition, with peaceful protests held on Black Friday in multiple cities across the United States each year. 
11/23/18 — LCA's 32nd Annual Fur-Free Friday demonstration drew a large crowd of anti-fur protesters and was once again led by animal rights activists/actresses Mena Suvari and Donna D'Errico, as well as former LCA undercover investigator Bryan Monell. This year, LCA awarded Burberry, Coach, Jimmy Choo, and Michael Kors Certificates of Recognition for committing to going fur-free.
Mena Donna Jimmy Choo
staircase photo   Beverly Hills sign group photo
11/24/17 — LCA's Fur-Free Friday protest garnered over 200 protesters and was led by "actorvists" Mena Suvari and Donna D'Errico, along with Bryan Monell, LCA's 2017 Activist of the Year Award recipient and former LCA undercover investigator who was instrumental in passing the historic West Hollywood fur ban, which went into effect on September 21, 2013. LCA awarded Gucci, Guess, Giorgio Armani, and Hugo Boss for their commitment to going fur-free.



Mena Suvari Donna DEricco FFF Mena Suvari Donna DErico Bryan Monell presenting fur free certificate to Guess Beverly Hills FFF Nov 24 2017
Fur Free Friday Protestors Beverly Hills Nov 24 2017 Mena Suvari Donna DErico Beginning FFF protest Beverly Hills Nov 24 2017


11/25/16 — Bustling Black Friday shoppers and passers-by were educated about the cruel fur industry and urged not to buy fur products.

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Want to host an anti-fur demonstration? Download and print the info below:


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Download and print  LCA anti-fur posters.

Download and print  LCA anti-fur brochures.  


Priscilla Presley Speaks Out Against Fur



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