Join the 36th Annual Fur-Free Friday

Rodeo Drive, Beverly Hills, CA

DATE: November 25th, 2022

TIME: 10:45 AM - 1:00 PM (We will proceed to protest route at approx. 11:00 AM)

MEETING PLACE: Beverly Gardens Park, corner of N. Beverly Dr. and Santa Monica Blvd, Beverly Hills, CA 90210

PARKING: There is metered parking and parking garages throughout Rodeo Drive. Give yourself time to find parking and walking to meeting place.

FACEBOOK EVENT PAGE: https://fb.me/e/ewERkv3wS

MATERIALS: Posters, banners & t-shirts will be provided. Feel free to bring your own signs too!

For the last 35 years, on Fur-Free Friday, LCA and dedicated animal rights activists have marched down Rodeo Drive to raise awareness and educate retailers and shoppers on the horrors of the fur trade. This year, Fur-Free Friday will also celebrate California for being the first state to go fur-free. California's fur ban will go into effect January 1, 2023, making the selling and producing of fur illegal in California.

The History of Fur-Free Friday

In 1986, LCA held the first Fur-Free Friday protest in Los Angeles on the Friday after Thanksgiving - widely known as Black Firday, the busiest shopping day of the year - to raise awareness for the a atrocities inflicted on millions of fur-bearing animals that are slaughtered each year for the sake of fashion. Protesters march down the world-famous Rodeo Drive in Beverly Hills, California and speak out against the furriers and luxury brands that sell fur. The protest has grown into a national tradition, with peaceful protests held on Black Friday across the globe each year.

California Becomes First U.S. State to Ban Fur - Effective 1/1/2023

California Governor Gavin Newsom signed AB 44 into law on October 12, 2019, making California the first U.S. state to ban the sale and manufacture of new fur products. The bill goes into effect until January 1, 2023. LCA is calling on the rest of the world to go fur-free.

2021 Fur-Free Friday Protest

The 35th Annual Fur-Free Friday protest was held on November 26th, 2021, and called on governments to Ban Fur Globally and retailers to Stop Selling Cruelty. Demonstrators marched along Rodeo Drive, protesting outside retailers still selling fur (including Dior, Louis Vuitton, and Dolce & Gabbana).

The Fur-Free Friday protest was attended by an amazing group of dedicated activists, including artist E.G. Daily, actress Alexandra Paul and LCA President and Founder Chris DeRose. A video billboard truck displayed graphic images of the extreme cruelty inflicted on animals by the fur industry.

Animal Defenders International, CompassionWorks International, In Defense of Animals, Los Angeles Animal Save, Orange County Animal Liberation, and Animal Alliance Network co-hosted and attended the protest.

WATCH THE VIDEO FROM FUR-FREE FRIDAY 2021

2020 Fur-Free Friday Protest

LCA's 34th Annual Fur-Free Friday demonstration was held on November 27, 2020, and raised awareness about the link between COVID-19 and mink fur farms. Since April 2020, there have been outbreaks of the virus on mink farms in over 10 countries, and over 200 people in Europe became sick with mink-related strains of the illness. Statistics from the USDA show there have been COVID-19 outbreaks on mink farms in Wisconsin, Utah, Michigan, and Oregon. At least one person has died as a result of the outbreaks. In Canada, COVID-19 outbreaks have been detected at mink farms in British Columbia.

The Fur-Free protest was attended by dedicated activists, including actress Nicky Whelan. LCA Founder Chris DeRose made a special appearance. Demonstrators educated the public about the link between COVID-19 and mink fur farms and stopped outside retailers still selling fur (Saks Fifth Avenue, Neiman Marcus, and Dolce & Gabbana), urging these companies to go fur-free immediately, and not wait till the California fur ban is enacted in 2023.

2019 Fur-Free Friday Protest

11/29/19 - LCA's 33rd Annual Fur-Free Friday demonstration, led by actress Donna D'Errico and model Raine Michaels drew a large crowd of anti-fur protesters to demand retailers still selling fur to commit to going fur-free immediately, not in 2023 when the California fur ban takes effect. LCA awarded Versace and Prada with Certificates of Recognition for committing to going fur-free.

2018 Fur-Free Friday Protest

11/23/18 - LCA's 32nd Annual Fur-Free Friday demonstration drew a large crowd of anti-fur protesters and was led by animal rights activists/actresses Mena Suvari and Donna D'Errico, and former LCA undercover investigator, Bryan Monell. LCA awarded Burberry, Coach, Jimmy Choo, and Michael Kors Certificates of Recognition for committing to going fur-free.

2017 Fur-Free Friday Protest

11/24/17 - LCA's Fur-Free Friday protest garnered over 200 protesters and was led by "actorvists" Mena Suvari and Donna D'Errico, and Bryan Monell, LCA's 2017 Activist of the Year Award recipient and former LCA undercover investigator who was instrumental in passing the historic West Hollywood fur ban, which went into effect on September 21, 2013. LCA awarded Gucci, Guess, Giorgio Armani, and Hugo Boss for their commitment to going fur-free.

2016 Fur-Free Friday Protest

11/25/16 - LCA led hundreds of protestors through the streets of Beverly Hills to protest the stores still selling fur. Black Friday shoppers and passers-by were educated about the cruel fur industry and urged not to buy fur products.